14 Questions You Might Be Afraid to Ask About classified ads
Advertisements in a paper are generally brief, as they are charged for by the line or word, and are one newspaper column broad.
Publications printing news or other details often have areas of categorized advertisements; there are also publications which contain just ads. The advertisements are grouped into categories or classes such as "for sale-- telephones", "desired-- cooking area appliances", and "services-- plumbing", thus the term "categorized". Categorized advertisements generally fall into two types: individuals advertising sales of their personal products, and ads by regional organisations. Some businesses use classified ads to hire new employees.
One issue with newspaper classified advertising is that it does not allow images, even though display ads, which do permit images, can be found in the classified area.
In the last few years the term "classified advertising" or "classified advertisements" has actually broadened from simply the sense of print ads in periodicals to include comparable kinds of marketing on computer services, radio, and even tv, particularly cable but occasionally broadcast tv too, with the latter taking place normally extremely early in the morning hours.
Like many forms of printed media, the classified advertisement has actually discovered its way to the Internet, as papers have taken their classified advertisements online and brand-new groups have found the advantages of classified marketing.
Web classified advertisements do not usually use per-line pricing designs, so they tend to be longer. They are also searchable, unlike printed material, tend to be regional,  and might promote a greater sense of seriousness as a result of their day-to-day structure and larger scope for audiences. Because of their self-regulatory nature and low expense structures, some companies offer complimentary classifieds internationally. Other business focus primarily on their post free ads local home town region, while others blanket metropolitan areas by utilizing postal codes. Craigslist.org was among the first online categorized sites, and has actually grown to end up being the largest classified source, generating over 14 million distinct visitors a month according to Comscore Media Metrix. [citation required] A growing number of websites and companies have started to offer customized classified marketplaces online, dealing with niche market product or services, such include boats, pianos, animals, and adult services, among others. In a lot of cases, these specialized services supply better and more targeted search capabilities than basic search engines or general classified services can offer.
A number of online services called aggregators crawl and aggregate classifieds from sources such as blogs and RSS feeds, rather than relying on manually sent listings.
In addition, other companies offer online marketing services and tools to help members in designing online advertisements utilizing expert ad templates and after that instantly dispersing the finished ads to the numerous online advertisement directories as part of their service. In this sense these business function as both an application company and a content delivery platform. Social classifieds is a growing niche.
In 2003 the market for categorized advertisements in the United States was $15.9 billion (papers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was approximated at over $100 billion. Possibly due to the absence of a requirement for reporting, market data vary concerning the total market for internet classified ads. The Kelsey Research Group listed online classified ads as being worth $13.3 billion,  while Jupiter Research provided a conservative appraisal of $2.6 billion as of 2005  and the Interactive Advertising Bureau listed the net worth of online classified income at $2.1 billion as of April 2006.
Newspaper's income from classifieds advertisements is decreasing continually as internet classifieds grow. Classified advertising at a few of the bigger paper chains came by 14% to 20% in 2007, while traffic to categorized websites grew by 23%.
As the online classified advertising sector develops, there is an increasing focus towards expertise. Vertical markets for classifieds are developing quickly along with the basic market for classifieds sites. Like online search engine, classified websites are often specialized, with sites offering advertising platforms for specific niche markets of purchasers or sellers.